FOR IMMEDIATE RELEASE
BUFFALO, N.Y. (June 15, 2021) – Oro Sports is a woman-owned, “made in the USA” brand committed to innovating high-impact cooling gear aimed at improving endurance and preventing heat injuries. Co-founder Luanne DiBernardo credits her brother, former DKNY designer Van DiBernardo, for the styling and comfort synonymous with the Oro brand. Mr. DiBernardo has long been challenged by heat intolerance due to a chronic condition, which led to the creation of Oro Sports’ groundbreaking product line.
“Overheating occurs in the brain,” said DiBernardo. “Once overheated, the brain can no longer send signals for muscle movement. This is the basis of muscle fatigue, and the beginning of more serious heat injuries. Our products will help US Sailing Team athletes stay cool both before and after racing in hot climates, and in doing so, help them win races.”
With the team training and racing in Enoshima, Japan, for much for this coming summer, the need for Oro Sports equipment was clear. Temperatures are expected to be the hottest on record. Competitive athletes are particularly vulnerable to heat stroke, especially while engaged in demanding aerobic activity. The Pre-Cooling and Recovery Cooling technologies provided by Oro Sports vests will see extensive use onsite in Japan.
“Once you understand that 75% of your body’s total energy is devoted to regulating body temperature, the benefits to the athlete of precooling and recovery cooling should come as no surprise,” said DiBernardo.
“We are always looking for new ways to keep our athletes healthy, safe and performing at their best,” said Paul Cayard, Executive Director of U.S. Olympic Sailing. “We are grateful to have the support of Oro Sports as we head into a hot summer in Japan and beyond, and to benefit from their innovative products.”
About Oro Sports
Oro Sports is a Made in the USA company that designs and manufactures high-impact cooling wearables aimed at improving physical and mental endurance while also preventing heat injuries. Co-founded by a former DKNY designer compromised by heat intolerance, Oro Sports innovates cooling gear that incorporates performance textiles, intelligent design, and effective cooling technology into garments that work towards regulating body temperature when exertional and/or environmental heat threaten performance and health. Marginal gains start with thermoregulation. For more information, please visit www.orosportsusa.com.
About the US Sailing Team
The US Sailing Team is an annually-selected group of the top-performing male and female Olympic-class sailors in the United States. The team is managed by the United States Sailing Association (US Sailing), the national governing body for the sport of sailing and sailboat racing. US Sailing helps these elite athletes with financial, logistical, coaching, technical, fitness, marketing and communications support, as well as by managing the U.S. athlete selection system for the sailing events of the Olympic Games. US Sailing Team sponsors include Primary Sponsor Kilroy Realty, Apparel Sponsor Helly Hansen, IR&D sponsors, Nimbix and Siemens, and Equipment Sponsors Harken, McLube, Marlow Ropes, Yeti, Oro Sports and Harken Derm. For more information, please visit www.ussailing.org/olympics.
About US Sailing
The United States Sailing Association (US Sailing), the national governing body for sailing, provides leadership, integrity, and advancement for the sport in the United States. Founded in 1897 and headquartered in Bristol, Rhode Island, US Sailing is a 501(c) (3) non-profit organization. US Sailing offers training and education programs for instructors and race officials, supports a wide range of sailing organizations and communities, issues offshore rating certificates, and provides administration and oversight of competitive sailing across the country, including National Championships and the US Sailing Team. For more information, please visit www.ussailing.org.
US Sailing Team Contact – Olympic Games
Olympic Games Communications Lead
+1 978 697 2384 (USA and overseas)
US Sailing Team Contact – General Inquiries
Media and Communications Coordinator