Anchored in Excellence: US Sailing Partners with Samsonite as Official Luggage Partner
BRISTOL, R.I. (May 13, 2024) – US Sailing, the national governing body of sailing, is delighted to announce Samsonite as the official luggage partner of both US Sailing and The US Sailing Team. Joining a distinguished roster of partners, Samsonite marks the 14th addition in the past 12 months, fortifying US Sailing’s commitment to excellence. This partnership extends through 2024, aligning two global leaders in their respective fields.
Established in 1910, Samsonite stands as the unrivaled world leader in crafting premium travel bags, luggage, and accessories. Much like the US Sailing Team, Samsonite embodies a culture of victory, setting the gold standard in the travel lifestyle industry and commanding global market share. Renowned for its pioneering research and development, Samsonite consistently innovates, redefining the essence of travel.
“Partnering with US Sailing is a natural fit for Samsonite as we share a common commitment to excellence and a passion for exploration,” said Nicole Adriance, Senior Director of Brand Marketing at Samsonite. “We are excited to equip the US Sailing Team with our innovative luggage solutions, designed to enhance their travel experiences and support their journey towards success. Through this partnership, we look forward to celebrating the spirit of adventure and resilience embodied by these athletes, inspiring travelers around the world to embark on their own extraordinary journeys.”
As part of this collaboration, Samsonite will equip US Sailing Team athletes and staff with products from the Ecodiver collection. Engineered with a sleek design and a water-resistant coating, the Ecodiver collection seamlessly blends practicality with style, catering perfectly to the demands of athletes and staff amidst unpredictable conditions. Additionally, Samsonite will serve as a presenting partner for a welcome-home celebration, honoring the remarkable achievements of the athletes returning home.
“Our athletes travel with a lot of gear instrumental to their performance,” said Sally Barkow, US Sailing Team Head of Operations. “We are excited to partner with Samsonite and be able to bring our athletes durable, reliable luggage that will keep up with their needs.”
Beyond product provision, the partnership will see US Sailing and Samsonite join forces on social campaigns, spotlighting the innovative essence of Samsonite luggage while sharing the inspiring journey of the athletes.
To experience the journey with US Sailing and Samsonite, please follow @samsoniteusa, @ussailingteam and @ussailing on Instagram.
About US Sailing
The United States Sailing Association (US Sailing), founded in 1897 and headquartered in Bristol, Rhode Island, serves as the nation’s premier governing body for sailing. As a 501(c)(3) non-profit organization, US Sailing spearheads leadership, integrity, and advancement within the sport, offering comprehensive training and education programs, supporting diverse sailing communities, and overseeing competitive sailing nationwide, including National Championships and the esteemed US Sailing Team. For more information, please visit www.ussailing.org.
About Samsonite
Founded in 1910, Samsonite is the world leader in superior travel bags, luggage, backpacks and accessories. Samsonite builds trusted and innovative products that elevate the way we travel. Inspired by the past and built for the present, Samsonite’s purpose is to pack confidence into every single journey and believes those who experience the world will move it forward. www.shop.samsonite.com
Instagram:@samsoniteusa | Youtube:@samsonite | Tiktok: @samsoniteusa
For media inquiries, please contact
Samsonite | samsonite@hs-pr.com
US Sailing | lexipline@ussailing.org