Sponsorship Request Tips
Trying to build your club's sponsor portfolio for an upcoming event? Here are some helpful sponsorship request tips from Whitney Peterson, VP of Marketing at Gowrie Group. 1. Be clear on what you are asking for.• In-kind vs. Cash sponsorship• One time vs. annual request2. Align with the company’s passions or a key-person’s affinities.• CEO loves sailing,…Read More
Keeping Regattas Fun
By: Jake Fish, Communications Manager, US Sailing Many attendees of the Sailing Leadership Forum expressed the desire for more variety in our race courses with fewer windward/leeward courses and more non-traditional regattas. Attendees emphasized the importance of growth in participation and sportsmanship, especially for youth. Regatta organizers were challenged to create more alternative courses, games…Read More
What Makes Classes Strong?
Paul Young, President of Rondar UK, gave a presentation entitled “What Makes Classes Strong” at US Sailing’s One-Design Symposium at Bay Head Yacht Club last fall. Rondar has earned a reputation as a pre-eminent builder of fast one-design race boats. Rondar hulls have won world championships in the Contender, the 420, the Fireball, the Enterprise…Read More
Running Efficient Match Racing Events
By: Donald Wilson, Founder Chicago Match Race Center With so many integral elements to consider, running a successful match race can be both challenging and extremely rewarding. When a well-run regatta is executed with great talent and a lot of racing, all the participants want to return, including competitors, umpires, and volunteers. Don Wilson, founder…Read More
Building a Successful Junior Program: Curriculum to class offerings
By: Cappy Capper, Katie Tinder, and Kevin Broome Learn about other junior programs and how to grow your own successful junior program from this presentation given at the 2014 US Sailing Leadership Forum, including developing a curriculum and and hiring staff. Building a Successful Junior ProgramRead More
Keep Those Boats in the Water: Integrating high school sailing to your organization
Mike Segerblom, Head Coach and Program Director for the USC Varsity Sailing Team, moderates "Keep Those Boats in the Water: Integrating High School Sailing to your Organization" with speakers Bobby Collins, Tim Hogan, and Andy Herlihy at the 2014 US Sailing Leadership Forum. Read More
Sharing the Seas: Safe Boating for Sailors and Whales
Did you know that collision with vessels is one of the leading causes of death among whales, such as the endangered North Atlantic right whale? Collisions can also cause thousands of dollars in damage to boats and injure crew. US Sailing, the Audubon Society of Rhode Island, New Bedford Whaling Museum and Whale and Dolphin…Read More
Your Most Powerful Marketing Tool: The regatta website
Does your regatta website succeed in engaging the public and preparing your competitors? Jared Wohlgemuth of the San Diego Yacht Club walks us through the "must-haves" for your regatta website. Define Your Regatta: recurring event or singular, local/regional, national/international, media attention, sponsor requirements Know Participant’s Needs: regatta documents, logistics, schedules, value for participation, regatta management…Read More