FOR IMMEDIATE RELEASE
Contact: Marlieke de Lange Eaton
401-683-0800
US SAILING AND MOUNT GAY RUM EXTEND
PARTNERSHIP
Portsmouth, R.I. (September 15, 2005) – US SAILING, national
governing body for the sport, and Mount Gay Rum, Official Rum for US
SAILING, announced today that they have extended and expanded their
partnership. The new agreement runs through December 2006 and includes
the expansion of US SAILING’s Mount Gay Rum Speaker Series to include a
wide range of topics that will appeal to racing and cruising sailors.
US SAILING and Mount Gay Rum originally became partners in 2005 and
created the US SAILING Mount Gay Rum Speaker Series, a grass roots
program that has since brought sailing experts such as Olympians and
racing rules specialists to yacht clubs throughout the country. The
Series have proven to be a great success and will now be expanded to
include new topics geared towards the cruising sailor, such as
chartering boats and cruising in various areas in the country.
“The partnership between US SAILING and Mount Gay Rum brings two market
leaders together,” said US SAILING’s Executive Director Charlie
Leighton. “The expansion of the Speaker Series program puts
knowledgeable and respected sailing experts directly in touch with all
types of sailors, providing increased knowledge to help our sailors
enjoy their time on the water.”
“Mount Gay Rum has been a dedicated supporter of the sport of sailing
for decades and working together with US SAILING, an organization so
widely respected by sailors and sailing organizations, is a logical
partnership for us,” said Elena Putilina, Category Director for Mount
Gay Rum. “After last year’s success, we wanted to venture even deeper
into the sailing lifestyle and US SAILING offers the platform to do
that.”
About Mount Gay Rum
The rum of choice among sailors worldwide, Mount Gay Rum has been a part
of the sailboat racing and cruising community for centuries. The Brand
supports more than 160 regattas worldwide every year with about 100 in
the U.S. alone. Mount Gay Rum enjoys a loyal and enthusiastic consumer
franchise among sailors worldwide.
About US SAILING
The United States Sailing Association (US SAILING) is the national
governing body for sailing and sailboat racing. Headquartered in
Portsmouth, Rhode Island, the organization’s mission is to encourage
participation and promote excellence in sailing and racing in the U.S.
US SAILING offers training and education programs, supports a wide range
of sailing organizations and communities, and provides administration
and oversight of competitive sailing across the country, including the
US Sailing Teams and the U.S. Olympic and Paralympic Sailing Teams. For
more information, please visit
www.ussailing.org.
(End) |