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Promotion and Programs
Getting publicity for your event may be easier than you think. It's as
simple as knowing what you have to offer and finding local contacts
who have similar goals - and assigning the right member of your
committee to manage promotion. There are several ways you can feature your organization and your local sponsors and provide them with coverage before and during the event. The first is to assign someone on your committee to manage communications with the media before, during and after the event. While US SAILING will help you with national coverage, you are best placed to know who the local members of the press are.
The second is to develop a
championship program.
The third is to create a press package and even a media day on the final
day of racing where the local press can come out and interview the
winners. We're not only available to help, we look forward to helping you start early on a successful promotional program for your event. If you need a logo, contact US SAILING's Communications Manager. |
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Contact US SAILING for US SAILING or national sponsor logo files. |