Agenda 3/15/02
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General Services Committee
Agenda
Colorado Spring, CO
March 15, 2002
1300-1430 Hours

CALL TO ORDER, Chair Don Durant

STAFF REPORT

  1. Focus Group Report, Nel Roberts.
  2. Discussion of Lifetime Membership for non-President's Club members, Nel Roberts.
  3. Address details of multi-year memberships above basic level, Nel Roberts.
  4. Member acquisition plan, Nel Roberts.
  5. Nel Roberts - US SAILING is going to develop a formalized marketing plan for membership acquisition/retention. The objectives are (but not necessarily limited to):
    1) recapture sailing organizations;
    2) identify non-member target markets that are discrete and reachable;
    3) regain lapsed members more effectively;
    4) retain current members more effectively;
    5) expand sanctioning of events (and require US SAILING membership);
    6) expand licensing of judges, etc.;
    7) develop life membership program.
  6. Merchandise Report, Glenn McCarthy for Lindy Christofersen.
  7. Membership and Merchandise Website Report, Glenn McCarthy.

OTHER ITEMS

  1. Changes in Organizational membership categories and dues levels, Don Kern.
  2. Review of C.R.E.W. agreements, Don Durant.
  3. Communications Subcommittee Report, Hugh Elliot.
  4. Should Councils or Committees of US SAILING offer discounted membership dues?  Don Durant for Peter Durant.

NEW BUSINESS

ADJOURNMENT