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General Services Committee
Agenda
Colorado Spring, CO
March 15, 2002
1300-1430 Hours
CALL TO ORDER, Chair Don Durant
STAFF REPORT
- Focus Group Report, Nel Roberts.
- Discussion of Lifetime Membership for non-President's Club
members, Nel Roberts.
- Address details of multi-year memberships above basic level, Nel
Roberts.
- Member acquisition plan, Nel Roberts.
- Nel Roberts - US SAILING is going to
develop a formalized marketing plan for membership
acquisition/retention. The objectives are (but not necessarily limited
to):
1) recapture sailing organizations;
2) identify non-member target markets that are discrete and reachable;
3) regain lapsed members more effectively;
4) retain current members more effectively;
5) expand sanctioning of events (and require US SAILING membership);
6) expand licensing of judges, etc.;
7) develop life membership program.
- Merchandise Report, Glenn McCarthy for Lindy Christofersen.
- Membership and Merchandise Website Report, Glenn McCarthy.
OTHER ITEMS
- Changes in Organizational membership categories and dues levels,
Don Kern.
- Review of C.R.E.W. agreements, Don Durant.
- Communications Subcommittee Report, Hugh Elliot.
- Should Councils or Committees of US SAILING offer discounted
membership dues? Don Durant for Peter Durant.
NEW BUSINESS
ADJOURNMENT |